One of the basic elements of AdWords campaign is Google Display Network, in which visual advertisings are broadcasted. AdWords allows to reach large number of potential Clients, because we are able to place an advertising banner on the websites topically connected with our offer or target group.
Visual advertisements in remarketing
Remarketing is a very attractive option in Google AdWords. In practice, advertising banners are displayed on all websites (participating in Google advertising system) for the users who already visited Your website. It allows to adjust different communication, for example, encouraging to come back, offering a promotion etc., which is particularly effective in case of services and products that are chosen by the Clients not in a spontaneous way. Remarketing enables to discreetly remind client of products and increases brand awareness through broadcasting of graphics on a large scale.
AdWords visual advertising – specification for the banners
AdWords banners need to be properly prepared. Two variants are available: static or animated banners. In both cases, it is recommended to design them in specific sizes, format and weight (file). Small portfolio of selected visual advertisings created by our agency is presented on the right. Animated examples were uploaded in a loop, whereas, at the same campaign, an animation may be repeated only within first 30 seconds of displaying, and broadcasting of banners later ends on the last slide.
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