Content Marketing is one of the most effective methods of promoting your company on the Internet. Content marketing is based on useful and interesting content, which is presented to our consumers via selected channels. Effective content marketing attracts attention of a reader and builds relationship through providing useful information, for example. It is an alternative to one-way advertising messages that are ignored by most of the users, who are used to typical ads on the Internet.
Effective content marketing campaign results in:
- increased traffic to the website,
- generating leads (requests for proposal or sale)
- raising brand awareness
Content Marketing and Inbound Marketing
A well-executed content marketing strategy leads a prime role in Inbound Marketing. This term refers to all techniques that help customers to find us on his/her own instead of being bombarded with ads that may only discourage them. In other words, it is better to be easily found by a target group on the Internet. You’ll then have a greater chance to find customers, because they find you first. Such strategy can be applied with the use of social media, blogs and portals.
How do we do Content Marketing?
- Influencer marketing – We have an access to the most prominent social media influencers. We will select them and establish cooperation with them on your behalf. Influencing people in social media works much better than traditional ads. That’s why you should consider influence marketing today. Influencers can put your products in YouTube videos, blog reviews or recommend them to their followers.
- Link Building – we acquire valuable links to your website. As a result, website will be higher in Google Search Results. Acquiring links on external websites is based on sharing good content that we are responsible for. These publications are posted on web portals with authority. Such publications are not only good marketing. They serve as a PR tool as well. You may read about comprehensive customer support in the context of SEO PR service provided by Good One PR, which is a part of Good One, just like we are.
- SEO Copywriting – you need valuable content for content marketing? No big deal. Our agency prepares such materials as: articles on various topics, blog posts, newsletters, social media content. We take your brand image and SEO principles into consideration when writing articles for you. We constantly monitor and report results generated by our content (such as web traffic).
- Company’s blog – a good company blog is the most effective way of creating brand image on the Internet. In many cases, it is also the foundation for achieving marketing goals like higher positions in Google. It works especially well when company’s website’s content can’t be extended. Basically, creating a blog enables to systematically increase the number of visits on your website. It is worth to invest in a good content. We will show you how to make use of content marketing. Make money using the content, acquire valuable links and, above all, get new customers, thanks to the power of content marketing. Contact us to find out how good content may help you in developing your business. Advertorials, content marketing platforms, writing a blog – options are many. We will help you to make use of their full potential.
See our offer page for more details!